The Sound of Matra

The Sound of Matra is a Clio Gold and a Golden Drum Grand Prix winner sound experiment that transforms the Black Noise Festival’s location, Matra Mountain, into a series of sound waves never heard before.  

Black Noise Festival - located in Matra Mountain - has emerged as one of Hungary’s most influential genre-specific underground music festivals. It hosts niche subculture artists missing from the bill of major festivals. We wanted to keep this local spirit alive and promote the festival to a broader regional audience.

We came up with an experimental campaign targeting the niche community of the festival. We’ve converted the 3D topographical map of Matra Mountain into waveforms, resulting the musical map of the mountain in collaboration with Swedish Kilohearts using their music design software, Phase Plant. Including 20-piece sound package, available for free world-wide to compose songs. compose songs. Then we’ve invited artists of the festival to create their songs. We also set off a competition for the best composers to win festival tickets. The niche community loved it, the festival has been extended by one day, people came from all over the region.

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