Description
More Than Support. A Statement for Life.
In Finland, over 400 people were waiting for a life-saving organ transplant. When the critical need for new organ donors reached community of HIFK, the Finland´s most popular ice hockey team. HIFK partnered with the Finnish Kidney and Liver Association to turn organ donation into a statement of support: something HIFK fans could rally behind with all their heart.
The goal was to make becoming an organ donor a powerful act of solidarity. And the response was overwhelming: the campaign inspired over 4,000 new donor registrations. At best, that means up to 26,000 lives could be saved thanks to the HIFK community.
This wasn’t just a campaign. It was a movement that showed what true support means, not just in the stands, but in life itself.
This professional campaign titled 'One Buzzer Beater is Another’s Overtime' was published in Finland in October, 2024. It was created for the brand: HIFK, by ad agency: hasan & partners. This Ambient and OOH Outdoor media campaign is related to the Health industry and contains 3 media assets. It was submitted 15 days ago by hasan & partners .