Some play, others glide
Description
In Beats' first campaign with new athlete partner Cole Palmer, we see the Chelsea and England star like never before - just him and his Beats, completely in his own world. Alone in an empty ice arena, Cole somehow moves with ease with only Nikes on his feet, as 'Your Sweet Love' by Lee Hazlewood sets the scene. A metaphor for how he plays his game, and as off-beat as his personality, Cole's Beats launch is as cool as he is.
This professional campaign titled 'Some play, others glide' was published in United Kingdom and United States in June, 2025. It was created for the brand: Beats by Dre, by ad agency: Homeground. This Film and OOH Outdoor media campaign is related to the Electronic Devices and Sports industries and contains 2 media assets. It was submitted 2 days ago.
Credits
Client: @beatsbydre
Global Head of Marketing: Tom Kydd
Global Head of Production: Mike Refuerzo
Int. Brand Lead: James Annis
Head of Creative: Casey Ryder
Sports Marketing: Ryan St George
Producer: Brittany Cammisa
Agency: @homegroundldn
Creative Directors: Jonny Marsh & Charlie Parker / @jonnydmarsh / @cparkerbparker
Client Services: Polly Barnes / @pollybarnes_
Senior Producer: Lauren O’Shea / @laurenoshea
Production Coordinator: Scout De Wynter
Account Manager: Ollie Treacy
Director: GRANDMAS / @grandmasdirectors
Production Company: Academy / @academyfilms
EP: Darapen Vongsa-Nga / @darapen
Producer: George Telfer @gtelfs
DOP: David Foulkes / @davidfoulkes_
Production Designer: Bobbie Cousins / @bobbiecousinsstudio
VIP Stylist: Carlotta Constant / @carlottaconstant
Stylist: Matilda Oliver / @matildaoliver
Edit House: Ten Three / @tenthree_editing
Editor: David Whittaker
Assistant Editor: Momo Motade
Edit Producer: Lottie Allister Crooke
Post Production: 1920vfx / @1920.vfx
VFX Supervisor: Jamie Stitson
VFX Artists: Loredana Gangemi, Alejandro Marzo, Adam McHale, Chrys Aldred, Emily Govinden, Vivek Tekale, Weronika Holak, Victoria Stuart
Colourist: Kai van Beers
VFX Producer: Heather Brown
Creative Director: Bill McNamara
Audio Post Production: King Lear / @kinglearlondon
Sound Designer: Dugal Macdiarmid
Audio Producer: Natalie Curran
Music Supervision: The Hogan / @thehoganlondon
Music Supervisors: Sean Hogan & Isa Reh / @snaphogan / @isa.reh
Track: Lee Hazelwood - Your Sweet Love
Photography: Edward Cooke @edwardcooke