In Plain Sight Campaign

To underscore Philadelphia’s commitment to LGBTQ+ residents and travelers during PRIDE month, agency A&G (Allen & Gerritsen) and client Visit Philadelphia went beyond taking out ads. They created a large-scale sculpture, In Plain Sight, and unveiled it as a fixture on the Cherry Street Pier, a dynamic hub for local Philadelphia creators.
The 10-foot, 250-pound art piece, which spells TQ+, boldly celebrates the TQ+ community that faces increased scrutiny as LGBTQ+ rights come under national debate. The sculpture, fabricated by Outshaped incorporate colors from the different LGBTQ+ pride flags, each representing a segment of the community:

Transgender (T): Light blue, white and pink stripes from the Transgender Pride Flag

Queer (Q): Elements from the traditional Rainbow Pride Flag, featuring red, orange, yellow, green, blue and violet

Plus (+): Yellow and purple from the Intersex Pride Flag, symbolizing autonomy and visibility; black and white from the Asexual Pride Flag; and black and brown from the Progress Pride Flag, representing people of color and other marginalized groups within the LGBTQ+ community.
This is the latest in a series of marketing innovations for Visit Philadelphia under the platform, In Pursuit of a More Perfect Union, to emphasize the city’s exemplary inclusivity. Highlights include a Drag Queen Story Time on Independence Mall and in 2024 it sponsored Philadelphia Gay News’ successful effort to secure a Guinness World Records title for the largest drag story time reading.

Visit Philadelphia is currently seeking a permanent home for In Plain Sight following Pride Month. Businesses or cultural institutions in Philadelphia or the surrounding counties whose values align with Visit Philadelphia’s welcoming mission are encouraged to apply for the opportunity to host the sculpture next. The deadline to submit is Monday, June 23, 2025.