You need more holidays

How can you tell that your vacation is more than overdue? For example, an increasing tiredness of everyday life that no longer gives you enough concentration to do things properly. We used this scenario to set up a launch campaign for holidayheroes, a young online travel portal from Munich, Germany.

Instead of the industry-standard price-focused advertising strategies, the campaign focuses on more vacations for those in need. With humor designed to pick up users in everyday situations to attract strong attention and establish an empathetic connection. Situational comedy from social media with funny every day fails is used for the films.