"With the focus of an owl, continue the night."
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Description
This campaign is built around a simple but powerful idea:
Masr Café gives people the focus of an owl and helps them stay awake at night.
Just like owls are known for their sharp vision and intense concentration in the dark, Masr Café gives you that same kind of mental clarity and alertness during late hours. Whether you're working, studying, or chasing a deadline — one cup helps you stay sharp, focused, and energized through the night.
The message is clear:
Masr Café helps night owls stay focused, just like real owls.
This student campaign titled '"With the focus of an owl, continue the night."' was published in Egypt in May, 2025. It was created for the brand: Misr Cafe, by ad school: The Higher Institute Of Applied Arts. This Design, Digital, and Print media campaign is related to the Drinks (Non Alcoholic), Food, and Other industries and contains 4 media assets. It was submitted 13 days ago.
Credits
Project Name: Masr Café "With the focus of an owl, continue the night."
Advertising Agency: The Higher Institute of Applied Arts - 6 October
Designer: Shahd Ghoname