Description
Perfumania offers genuine, name-brand fragrances at discount prices for people on a budget. And when you smell good, you feel good. It boosts your confidence and puts a pep in your step—even when everything else about the situation isn't perfect. This campaign features fun stories from different perspectives, all centered around the idea that when the fragrance is real, so is your confidence, luck, romance, etc. (video and radio)
This student campaign titled 'When the Fragrance is Real' was published in United States in January, 2020. It was created for the brand: Perfumania, by ad school: Southern Methodist University. This campaign contains 4 media assets. It was submitted 16 days ago by Senior Lecturer & Creative Program Director: Mark Allen of Southern Methodist University.
Credits
Students: Tyler Chapman and Bella Mac
Professor: Mark Allen