Description
The New York Times re-sensitizes the de-sensitized American citizens on either side of the gun control debate through minimal branding and a list of names updated daily across different media, leading to a website about gun violence victims with the same name, finally petitioning for stricter gun laws.
Reality hits hard when a number becomes a name.
This student campaign titled 'What's in a Name?' was published in Canada in May, 2023. It was created for the brand: The New York Times, by ad school: Miami Ad School. This Integrated medium campaign is related to the Media and Public Interest industries and contains 5 media assets. It was submitted 6 months ago by Copywriter: Krishna Betai.
Credits
Advertising Agency (School): Miami Ad School Toronto, Canada
Art Director: Krishna Betai
Copywriter: Krishna Betai