Description
"Trust Your Impulse" is fragrance icon Impulse's first major advertising campaign in over 10 years, delivered in partnership with independent media and creative agency Cream and production company Untold Fable.
Fronted by Lioness and national treasure Ella Toone, the campaign reintroduces the Impulse butterfly, an iconic brand asset from the 90s and 00s, now brought vividly to life as a character to inject new distinctiveness and fluency into the brand’s storytelling.
The AV-led campaign will run across TV, VOD and social channels throughout the summer.
This professional campaign titled 'Trust Your Impulse' was published in United Kingdom in June, 2025. It was created for the brand: Impulse, by ad agencies: Cream and Untold Fable. This Digital and Film media campaign is related to the Beauty industry and contains 1 media asset. It was submitted 2 days ago.
Credits
Advertising agency: CreamProduction agency: Untold Fable
Media buying agency: Zenith
Creative Director: Mark Izatt
Chief Strategy Officer: Charlotte Parks-Taylor
Client Director: Flora PatersonHead of Client Services: Rosie Robertson
Producer: Jenny Garrett
Director: Nicolee Tsin
Director of Photography: Et Ng
1st AD: Rosie Owens
2nd AD: Jen Simms
Gaffer: Norbert Strehle
Production Designer: Luvia Barsegian
Focus Puller: Alex Tan
2nd AC: Natasha Saxby
Grip: Maja Jensen
Spark: Jack Cullis
Spark: Peter Twitchen
Senior Editor: Simon Rodgers
Playback: Robbie
DIT: Kato
Animation Supervisor: Tom Fisher
Animation Team: Feral Child
Photographer: Latoya Okuneye
1st Photo Assistant: Jo Burrows
2nd Photo Assistant: Joe
Sound: CODA
Sound Recordist: Charlotte Homeshaw
Hair and Make-Up Artist: Deanna V'Lcevska
Wardrobe: Shannon Kelsey Ann
Wardrobe Assistant: Claudia Vargaz Fernandez
Art Assistant: Emily Leggett
Art Assistant: Cat Spence
Props Assistant: Gabriel Healy
Runner: Ashani Roberts
Runner: Celeste Eynon
Grade: Studio RM
Client Van Op: Abdalla Allam