The new payment option at MAX Burgers is a joke
Description
Thanks to digital technology paying has never been as easy. But in times of inflation, rising food costs and global stock market crisis it has also never been this boring. For the launch of their new soft drink menu titled Fun Drinks, MAX Burgers decided to change this.
This is why their new payment option is a joke. Literally. MAX Burgers installed a new self-ordering kiosk accepting jokes as payment for a drink. Guest who told a joke and shared it received a free Fun Drink.
The activation was live at their Kungsgatan flagship restaurant in Stockholm, attracting hundreds of curious guests sharing jokes and countless laughs.
This professional campaign titled 'This payment option is a joke' was published in Sweden in May, 2025. It was created for the brand: Max Burgers, by ad agency: JMWGolin. This Experiential medium campaign is related to the Food industry and contains 1 media asset. It was submitted 15 days ago by Creative Director: Samuel Garlöv of JMWGolin.
Credits
Agency: JMWGolin, Stockholm, Sweden
Head of Communications: Henric Byström, MAX Burgers
PR Manager: Helena Stenqvist, MAX Burgers
Social Media Specialist: Alexandra Törnqvist, MAX Burgers
Creative: Samuel Garlöv, JMWGolin
Project Manager: Ebba Carlsson, JMWGolin
Video: Jonas Böttiger, JMWGolin
PR: Elsa Ahlström, JMWGolin
PR: Elias Hedström, JMWGolin
Client Director: Björn Mellstrand, JMWGolin