Description
The Meeting Game” – Clio Sports Bronze winner and Clio Awards shortlist honoree.
In Latin America, not everyone can enjoy the Champions League. Most of the time, match schedules overlap with work meetings. That's why Heineken, official sponsor of the tournament, created the dream meeting for everyone: a Microsoft Teams link accessible by purchasing our special edition. This link not only blocked people's calendars during the games but also streamed the matches within the meeting, featuring commentary by former players or well-known streamers from each country. Giving thousands of fans the chance to enjoy the Champions League even at the "busiest" times.
This student campaign titled 'The Meeting Game' was published in Colombia in September, 2024. It was created for the brand: Heineken, by ad school: Bendita Carpeta. This Digital, Direct, and Experiential media campaign is related to the Alcoholic Drinks and Sports industries and contains 5 media assets. It was submitted about 1 month ago.
Credits
School: Bendita Carpeta, Santiago de Chile, Chile
Art Director: Sebastián Mayo
Art Director/Motion Designer: Alan Ramirez
Art Director: Daniel Anzola
Copywriter: Juan Diego Vega
Copywriter: Giordano Duque