Description
New project for Altaawon Hypermarket
Sometimes, all you need is a family gathering to feel the warmth of memories.
Sometimes, a shelf full of your favorite things is all it takes to bring back the markets you love.
Sometimes, the familiar smile of a vendor is all you need to feel at home.
Sometimes, returning to the place you’ve always trusted is all it takes to know that the Iraqi beloved hypermarket is back !
This campaign relies on a dynamic visual narrative that bridges the past and present through a mix of archival and modern footage, showcasing the market in a fresh new look—while preserving its original spirit.
The market’s vibrancy is captured from multiple perspectives, using warm lighting and vivid colors to reflect the family-friendly atmosphere. Authentic marketplace sounds blend with a soundtrack that fuses classical and contemporary elements, enhancing the sense of belonging.
Final shot: The slogan “The Iraqi beloved hypermarket is back ! " appears over a wide-angle view of the market, reinforcing its return as an integral part of people’s daily lives.
This professional campaign titled 'The Iraqi beloved hypermarket is back !' was published in Iraq in November, 2024. It was created for the brand: Al-Taawon, by ad agency: 4 Corners. This 360°, Design, and Digital media campaign is related to the Food and Other industries and contains 1 media asset. It was submitted 4 months ago by 4corners.agency.iq of marketing agency .
Credits
Creative Agency: 4 Corners Baghdad, Iraq
Director: Alaa Al Ansari
Creative Director: Ameer Alaa
Producer: Ammar Al Shwile
Creative copywriters: Maryam Mazin & Rafeef
Storyboard Artist: Sam Amry
1st Director: Ammar Al Shwile
2nd Assistant Director: Sajjad Al Salamy
Actors: Teba Khalil & Khalil Ibrahim
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Post Production:
Post Producer & CGI:
The Spot FX, Abdo R. Haddad
Editing: Ammar Ql Shwile
Grading: Marianne Chrabieh
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Music Production:
Production Audio: HFM Productions
Composer: Humam Hassan
Coral: Hazar Bassam
Musical arrangement: Hassadi Zouhair
Mix & Master: Hasan Iraqi95
VO: Mahmoud Rakan1
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D.O.P First production: Ali Ameer N
D.O.P second production: Hussein Monaf
Gaffer: Rawad Tariq
Focus Puller: M 87, Moesharqi
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Art Director: Haitham Al Nakash
Production Manager: Ahmed Aqeel
Production Coordinators: 1be.so
Production Coordinator: Ahmed Adnan
Production House: Ghani Group
Production: 12jit9
Accountant: Al Marsumy94
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Stylist: Noor Al Rubaie
Makeup Artist: Fadia MKP
Assistant Makeup: Hiba Ajeep
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Campaign manager: Mustafa Shihab Alsalhy
Special thanks to:
Shaima Emad Zubier