Description
Globally, people smile for photos by saying all kinds of quirky words. From “qiézi” (eggplant) in China to “kimchi” in Korea, cultures have their own ways to show off their best smile.
But in South Africa, and other English speaking markets, we say "cheese".
Steers took this opportunity to use facial recognition software, and created a selfie booth with a difference ...
This professional campaign titled ''Say Cheese' for Cheese Burgers' was published in South Africa in June, 2025. It was created for the brand: Steers, by ad agency: Retroviral. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Food industry and contains 1 media asset. It was submitted about 16 hours ago by CCO: Mike Sharman of Retroviral.
Credits
Advertising Agency: Retroviral, JHB, South Africa
Experiential: Fireworx
Production: Rocker media