Make it Yours

First campaign from Blue Chip, FrogTape’s new agency of record, celebrates the satisfying moment of transforming a space into something that reflects you - using new FrogTape reMOVEables (which hold strong but remove cleanly, with no tools required).

In the launch spot, a young woman moves into her first apartment—only to discover her mom has “helpfully” filled the kitchen with her signature style lemon-themed decorations. The daughter smiles politely, then swaps every item out with her own more tasteful choices using reMOVEables™—quickly making the space her own, no lemons in sight.

“This isn’t just a new product—it’s a new mindset for the category,” said Darick Maasen, Creative Director at Blue Chip. “Our idea was simple: make it fast, make it easy, make it yours. The moment you personalize a space—swap the lemons, hang your go-to gear, whatever it is—it stops being a place and starts being your place. reMOVEables turn that moment of inspiration into impact in seconds.”

The integrated campaign spans CTV, Instagram, Pinterest, and Walmart.com, with additional reach through search and video via Walmart Connect. DIY and home organization influencers @operation_niki and @thecraftedstudioco are also helping bring the campaign to life across social media.

FrogTape® reMOVEables™ are available exclusively at Walmart and Walmart.com, featuring 19 premium SKUs—from hooks to picture-hanging solutions —all with CleanGrip® technology.