Description
2025 - Clio Awards - Grand Winner
2025 - Clio Awards - Gold Winner x 2
2025 - Clio Awards - Silver Winner
2025 - Clio Awards - Bronze Winner x 2
Imagine the daunting roar of an MRI machine, reaching decibel levels louder than a military jet. Now, consider the impact on a child undergoing cancer treatment. Siemens Healthineers introduces "Magnetic Stories", an innovative technology transforming terrifying MRI sounds into enchanting children's audio books.
This pioneering campaign seeks to replace anxiety with awe and fear with fascination, ensuring young patients experience a journey of magic and wonder during medical procedures. By harnessing the power of storytelling, Siemens Healthineers aims to redefine healthcare experiences, making them not just tolerable, but inspiring for every child in need.
This professional campaign titled 'Magnetic Stories' was published in United States in May, 2025. It was created for the brand: Siemens Healthineers, by ad agency: Area 23. This Integrated medium campaign is related to the Health industry and contains 6 media assets. It was submitted 14 days ago.
Credits
Brand: Siemens Healthineers, USA.
Creative Agency: AREA 23 (an IPG Health network company), New York.
Production Companies: BRO Lisbon, SONIDO Lisbon, and Tempest Originals Custom Carpentry Brooklyn.
Post Production Company: Ars Thanea Warsaw.
Publishing House: Grupo Leya Lisbon.