Life Has No Autocorrect
Description
In 2023 the average result from the mandatory end-of-school Bulgarian grammar matriculation exam (Matura) hit the lowest point. 'How Do You Spell It?' is an online grammar that contains all the important rules and examples to help high-school seniors prepare. But they don't visit it. Idea: Before the 2024 exam we transformed Threads (the latest social network in which Gen Z for the first time expresses themselves entirely through text) into a digital aid for the Matura and every day we published test questions in the exact format of the real matriculation exam, while adding topics young people cared about. The campaign won several gold local awards and a silver for Creative Use of Media in the Golden Drum International Festival of Creativity.
This professional campaign titled 'Life Has No Autocorrect ' was published in Bulgaria in March, 2024. It was created for the brand: How Do You Spell It?, by ad agency: The Huts Group. This Ambient and Digital media campaign is related to the Education, Other, and Public Interest industries and contains 1 media asset. It was submitted 8 months ago.
Credits
Advertising Agency: The Huts Group, Sofia, Bulgaria
Production Company: Panda Videos
Creative Director: Ivan Landzhev, Dragomir Donchev
Art Director: Irina Tomova
General Manager: Spyros Manakos