Description
To celebrate the city’s 120th birthday, the creative minds at R&R tapped Orbi™, the Sphere’s larger than life emoji, to blow out birthday candles on marquees across the city, concluding with special birthday messages on Resorts World Las Vegas and Fremont Street Experience's Viva Vision.
Since debuting earlier this year, Orbi has quickly become part of the Las Vegas community, sweating through a heat wave, waking up with a daily cup of coffee and putting its party hat on every Friday and Saturday night.
The massive OOH activation debuted on socials on 5.15, treating Vegas enthusiasts to just the latest collaboration between the LVCVA and R&R Partners.
In recent years the pairing has helped to transform Las Vegas into an entertainment/sports capital and cultural icon, including ushering in the Raiders, F1 Grand Prix, the 2024 Super Bowl, and a first-of-its-kind player sponsorship deal with every member of the WNBA’s Las Vegas Aces roster.
This professional campaign titled 'Happy 120th Birthday Las Vegas' was published in United States in May, 2025. It was created for the brand: Las Vegas Sphere, by ad agency: R&R Partners. This Experiential, Film, and OOH Outdoor media campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted 23 days ago.
Credits
R&R Partners
Creative Director, Brad Warsh
Group Creative Director, Blake Morris
Executive Producer, Erika Buder
Senior Producer, Alenka Obal
Chief Marking Officer, Matt Matzen
Vice President of Brand Management, Robyn Morris
Brand Director, Amy Belka
Marketing Specialist, Jilliann Parraguirre
Sr. PR Group Account Director, Erin McCleskey
PR Associate Account Director, Nick Valente
Frequency
CEO + Founder, Karl Nickoley
Executive Producer, Jody Montoya
Producer, Jem Bollozos
Producer, Rose Nordberg
Drone Pilot, Ben Ellingson
Drone Pilot, Daniel Perrier
Camera Op, Steele Rutherford
Storyboard Artist, Justin Angcaco
Editor, Timothy Le
VFX Producer, Rahul Bholane
Sphere
Director of Client Service: Jake Berman
Sr Project Manager: Jennifer Katanyoutanant
Executive Producer: Angie Sun
Chief Creative Officer: Ned McNeilage
Sr. Creative Director: Katie Wilson
Sr. Art Director: Raman Mustafa
Designer: Sophia Rose
Music Supervisor: Ron Ubaldo
Director of Post Production Audio: John Hendicott
Supervising Sound Editor: Matt Soule
Executive Producer: Jennifer Cook
VFX Supervisor: Christian Bach
VFX Producer: Alex Giglio
Production Coordinator: Daziah Arias
Sr. Technical Animator: Steve Rembuskos
Sr. Motion Graphics Compositor: Brock Stearn
ARC Creative Team
Executive Producer, Hillary Thomas
ECD, Becky Porter
Creative Director/CG Lead, Graeme Turnbull
Compositor, Chris Hunsberger
Designer, Gregory Park