Description
Who said laxatives have to be dull?
EnergyBBDO brought us in to flip the script on traditional pharma advertising, creating a playful hybrid world of 2D animation and live action. Constipation isn’t just physical - it clogs up your vibe. So, we made a campaign that loosens everything up. The tone, the visuals, the mood.
Movement flows just like water - smooth and fluid, easing us through the emotional and physical shift from stuck to relieved. Our characters speak volumes without saying a word, brought to life through cel animation and sharp design choices. They’re expressive, grounded, and bursting with personality. And the world they live in? Real enough to believe, fun enough to want to stay.
The balance you feel after MiraLAX? We made sure you could see it. The visual style mirrors that harmony - clean lines, flat colours, a modern look with just the right dose of play. It’s stylised, but never silly.
Of course, no journey is complete without the perfect soundtrack. From the humour-infused notes of “Relaxative” to the high-energy rhythm of “Poo-phoria,” every custom track amplifies the emotional arc of the campaign.
With a bit (okay, a lot) of creative magic, we’re left with a refreshingly bold campaign that embraces humour, transforming “going” into a moment of pure Gutlightenment. Proof that even the most functional stories can be told with imagination, warmth, and a touch of fun.
And don’t just take our word for it:
When we asked how this project could be summarised in 3 words, our agency partners said:
“Groundbreaking, collaborative, organised.”
& And when the work feels like friendship, you know you're doing something right!:
“This project was one of the most special that I've ever been a part of in my career. The bond that we were able to create with the team was truly friendship first. The collaboration was open-minded and always positive, which allowed the relationships among the team members to be supportive and caring.”
- Abigail Chieppa, EnergyBBDO Agency
This reflection hits close to home for us, and right at the heart of our core values.
Turns out, when creativity flows, everything else follows.
This professional campaign titled 'Gutlightenment by MiraLAX' was published in Canada and Spain in May, 2025. It was created for the brand: Miralax, by ad agencies: BOL Production House, Energy BBDO, and Oliver. This Content, Digital, and Film media campaign is related to the Health industry and contains 15 media assets. It was submitted 21 days ago.
Credits
Client: Bayer
Creative Agency: Energy BBDO
Production Agency: Oliver
Directed by Device
Produced by BOL Production House
Director: Guille Comin
Live Action Director: Soleil Denault
Director of Photography - Canada Shooting: Antoine Ryan
Director of Photography - Barcelona Shooting: Neus Ollé
Executive Producer: Marcello Buselli
HOP: Victoria Ventura
Senior Producer: Alíz Romlaki
Line Producer: Mailén Gayoso
Assistant Director: Ago Carrera, Ester Dus
Art Director: Elda Broglio
Lead Illustrator: Eudald Salarich
Illustrator : Alba Cardona, Bitasi Santos, Nahuel Rollan, Martín Vinograd, Marc Stuart
Storyboard / Animatic: AUPA
Animation / Clean-up: Kuiper
3D Artist: Alexis Varga, Hugo Morais, Pablo Drut, Pablo Kerlleñevich
VFX Supervision / Composition / Post-Production : Metropolitana
Tech Supervisor: Raül Peix
Kuiper - Animation & Clean up
Line Production: Laura Carranza
Cel Animation & Clean up: Pablo Emanuel Toulouse, Sol Petrazzini, Lourdes Tucuna, Paula Ramoa, Sonia Cortez, Diego Gobbo, Cintia Czeszcewik, Alejandro Briganti
Metropolitana
Production: Marc Matons
Line Production: Violeta De Tomás
Color Grading: Dani Granado
Composition Lead: Ivan Iniesta, Nacho Cepero
VFX Artists: Lluïsa Cuchillo, Nacho Cepero, Ivan Iniesta
CGI 3D Lead: Nico Roig
CGI Artist: Josep Duran
Canada live shooting production by Someplace Nice
Live Action Director: Soleil Denault
Director of Photography: Antoine Ryan
Executive Producer: Chilo Fletcher
Line Producer: Trudy Turner
Production Manager: Craig Watson
Production Coordinator: Dan Baston
Production Designer: Dominika Monicka
Prop Buyer: Karlyn Koeser
1st Assistant Director: Sarah Kravetz
2nd Assistant Director: Chavin Martel
1st AC A CAM: Jackson Yeung
VFX Supervisor: Peter McAuley
Ronin Op: Luke Saagi
DIT: Johan Arthurs
VTR: Manny Rego
Choreographer: Apolonia Velasquez
Stills Photographer: Neil Watson
Gaffer: Ryan Hernandez
Key Grip: Nick Julian
Location Scout / Manager: Lance Creighton
On-Set Props: Kirk Biernaskie
Wardrobe Stylist: Nadia Pizzimenti
Wardrobe Assistant: Shae Holt
Hair / MU: TBC Ronnie Tremblay
Script Supervisor: Sabrina Way
Storyboard Artist: Sacha Lefebvre
Casting Director: Jigsaw Casting
Catering & Craft Services: Aristocaters
Barcelona live shooting production
Producer: Sara Rentería
1st AD: Silvia Martínez
3rd AD: Guly Brunner
Script: Ioneide Lima
DOP: Neus Ollé
1st AC: Ivi Koyck
2nd AC: Ingrid Montalban
DIT: Ignasi Millet
Key Grip: Luisky Vieites
Grip: Nestor Delseny
Gaffer: Edu Bonilla
Bestboy: Alberto Alvarez
Spark/ Truck Driver: Alfred Prunes
Spark / Genny Driver: Jose Manuel Mata
Spark: Romà Cots
Spark Assistant: Laura Coderch
Stylist: Ángela Ibáñez
Stylist Assistant: Clàudia Roca
Make Up Artist: Andrea Trenado
Make Up Artist Assistant: Luciana Moreno
Wardrobe Truck: Gabriel Casas
Prod Designer: Virginia Sancho
PD Assistant: Araceli Navarro
Standby Props: Marcos Sobreviela, Max Rodríguez
Art Truck: Luque
Prod Manager: Anna Salgado
Prod Coordinator: Mariona Colomé
PA: Javier Renteria
Agency/Client’s Runner: Lucia Palazzi
Prod Runner/PA: Leo Ruizz, Alexis Rosell, Sofia Acri
Unit Manager: Gerard Argemí
Location Manager: Edu Giménez
Nurse: Edwin Léon
Catering: Oscar Nogueras
Camera Truck: Marc Barbero
Sparks Truck: Alfred Prunes
Grip Truck: Grip Support
Art Truck: Luque
Generator: Zeferino Power/ J. Mata
Wardrobe Truck: Gabriel Casas