We selected the most iconic traditional patterns, reimagined them, and applied them to Yandex Go vehicles. The project was promoted through the app, a dedicated website, outdoor advertising, and hangers inside the cars.
In the Yandex Go app, users could learn about the project and the patterns. They could also visit the website to explore an online guide featuring locations with traditional patterns in cities where the service operates in Uzbekistan.
In the Yandex Go app, users could learn about the project and the patterns. They could also visit the website to explore an online guide featuring locations with traditional patterns in cities where the service operates in Uzbekistan.
Description
Traditional patterns are an important part of Uzbekistan's history and culture.
Yandex Go brings them back to the streets of the city.
This professional campaign titled 'Focusing on tradition' was published in Uzbekistan in April, 2025. It was created for the brand: Yandex Go, by ad agency: Magic Camp. This Design, Experiential, and Print media campaign is related to the Transport and Travel and Tourism industries and contains 10 media assets. It was submitted about 1 month ago by Yandex’s in-house creative studio: Magic Camp of Magic Camp.
Credits
Yulia Nesteruk, Ksenia Nozdran — Marketing
Vasiliy Podtynnikov — Creative Director
Elizaveta Matveeva, Kirill Kirillov — Art Directors
Tatyana Kolotilova — Copywriter
Nina Movsumova, Alexandra Malyuzhinets — Editors
Dmitry Polikanov — Producer
Tatyana Shekhovtsova, Arsen Salimov — Strategists
Anton Makarov — Branding
Mirzokhid Salikhov — Head of Local Development in Uzbekistan
Ksenia Lipilina — PR
White Russian — 3D Studio