Description
A new experiential visual has been created using AI to enhance composition and strengthen the overall impact.
Mafatlal & Son has taken the initiative to promote fitness among Mumbai residents, encouraging them to stay healthy
and keep their bodies and organs active, safe, and secure.
Keeping this in mind, the 90-Days Challenge has been introduced, urging more and more people to participate in walking, jogging, and exercise sessions in nearby gardens or parks.
This concept has been visually represented by integrating three key human organs into the park’s design, developed through AI. With a well-structured layout, compelling composition, and an engaging ad format, the campaign has been designed to attract and inspire participation.
This student campaign titled 'Fit Rahega Mumbai' was published in India in March, 2025. It was created for the brand: Motilal&Sons, by ad school: Chasmawala hai na!. This Digital, OOH Outdoor, and Print media campaign is related to the Fitness and Health industries and contains 3 media assets. It was submitted 3 months ago by Chasmawala hai na! of Design School.
Credits
Art Director - Chintan S. Gopani
Visualizer & Design - Pooja Dave
Copy Writer - Raffle Joseph Cleetus
Composting - Chasmawala hai na! Design Institute team
All creatives part of "Labdhi Nidhan Designs"