Description
LiveScore, known for live sports updates, launched LiveScoreBet to offer users more than just scores: a full-on betting experience. But most users weren’t making the switch.
The problem? Low awareness. The tension? Too many betting platforms, and too much stress switching between them. The insight? Punters have no loyalty, but they do have high expectations. They only stay where they see value.
To relaunch the platform and spark trial, we introduced “Everything Dey Your Hand,” a campaign built around one bold idea: putting the power of Total Betting back into the hands of the punter.
From sports betting to live streaming, casino to Aviator, LiveScoreBet gives users a full betting experience in one place, with no more switching apps or chasing offers. Everything is in one hand, under one roof.
The campaign rolled out across digital, influencer channels, and betting communities with messaging that fused local language and global brand strategy. “Everything Dey Your Hand” didn't just echo the global positioning “Total Betting” — it made it culturally native, empowering Nigerian punters to take control of their experience and play on their terms.
This was more than a relaunch. It was a reintroduction — LiveScoreBet wasn’t just another betting app. It was the complete, seamless, empowering experience punters had been waiting for. Because in Nigeria, when you’ve got power, control, and choice?
Everything Dey Your Hand.
This professional campaign titled 'Everything Dey Your Hand' was published in Nigeria in February, 2025. It was created for the brand: LiveScoreBet, by ad agency: Insight Publicis. This Audio, Film, and OOH Outdoor media campaign is related to the Gaming industry and contains 3 media assets. It was submitted 3 days ago by Business Director: Olisaemeka Anene of Insight Publicis.
Credits
Advertising Agency: Insight Publicis, Lagos, Nigeria
Creative Director: Esosa Osagiede
Deputy Creative Director: Adebayo Arisilejoye
Deputy Creative Director: Mayowa Olawole
Business Director: Rotimi Ajanlekoko
Account Director: Olisaemeka Anene
Account Manager: Chidinma Duru
Senior Account Executive: Debola Adesomoju
Account Executive: Tolulope Uzu
Group Head (Strategy): Adewale Solarin
Strategy Executive: Teniola Rufai
Senior Copywriter: Ebubechukwu Obijiaku
Junior Copywriter: Precious Okeke
Senior Group Head (Art): Kayode Olotu
Motion Designer: Michael Matthew, Dickson Ogbudu
Project Manager: Olivia Njoku