Description
This campaign was created to raise awareness about a disturbing statistic. The Walfredo Gurgel Hospital in Natal, a trauma care reference, treats an average of one motorcycle accident victim per hour. From January to October 2023, there were 6,998 cases, a 12% increase from the previous year, averaging 700 patients per month (over 23 per day, or one per hour). These data are from the State Health Department.
This professional campaign titled 'Every hour' was published in Brazil in July, 2024. It was created for the brand: Detran-RN, by ad agency: EXECOM. This campaign is related to the Public Interest and Public Utility industries and contains 2 media assets. It was submitted 11 months ago.
Credits
Advertising Agency: Execom - Executiva Propaganda, Natal/RN, Brazil
Account Director: Odemar Neto, Erick Gurgel
Account executive: Ismar Paiva
Creative Director: George Wilde, Cortez Pereira
Art Director: Cortez Pereira
Copywriter: George Wilde
Photographer: Humberto Lopes
Retouch: Camaleão Art, Fabrício Cavalcante