Description
On Halloween night, terror takes hold. It races through the streets, hunting its next victim. A vampire? A zombie? No – the very real fear of running out of fries.
This year, McDonald’s drew inspiration from this feeling to create an unforgettable campaign. Two simple fry cartons at the bottom of a McDelivery bag form a pair of menacing eyes, symbolizing hunger. And since our brains evolved to detect predator eyes*, the visual is literally impossible to ignore. This festive campaign appears everywhere along the path of busy parents and costumed partygoers over Halloween weekend.
Because nothing is scarier than being followed home by hunger.
This professional campaign titled 'Don't Let Hunger Lurk' was published in Canada in October, 2024. It was created for the brand: McDonald's, by ad agency: Cossette. This Design, OOH Outdoor, and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted 7 months ago.
Credits
CREATIVE AGENCY: Cossette
PRODUCTION AGENCY: SHOOT
CLIENT: McDonald's Canada
EXECUTIVE CREATIVE DIRECTORS: Anne-Claude Chénier, Alexandre Gadoua
CREATIVE DIRECTORS: Marc-André Vigneault
COPYWRITER: Raphaël Côté
ART DIRECTOR: Marc-Antoine Vallée
ACCOUNT DIRECTOR: Natalie Azoulay
PRODUCT MANAGER: Maria-Laura Laubenthal
AGENCY PRODUCER (SEPTIÈME): Maude-Marie Salin de l'Étoile
PHOTOGRAPHER: Philippe Richelet
PRODUCER: Virginie Houde Briand
SET DESIGNER: Nastia Cloutier
LIGHTING ASSISTANT: Francis Joyal