Description
Easter is one of the most anticipated dates for young people and families in Peru. It is synonymous with short trips, improvised adventures, and unforgettable moments away from routine. Destinations such as Marcahuasi, Paracas, the southern beaches or Huacachina are full of life for those looking to disconnect and live unique experiences with their friends or loved ones.
But, those plans that are organized with so much illusion can disappear in seconds because of an irresponsible decision: driving under the influence of alcohol.
For this and more, DON'T CRASH YOUR PLANS!
The goal is not to scare, but to put in value what really matters: life, safety and memories that are yet to be lived.
This professional campaign titled 'DON'T CRASH YOUR PLANS' was published in Peru in April, 2025. It was created for the brand: DFSK PERÚ, by ad agency: Spinner Perú. This Digital, OOH Outdoor, and Print media campaign is related to the Automotive industry and contains 3 media assets. It was submitted 2 months ago by Urbano: Miguel of SPINNER PERÚ.
Credits
Chief Creative Officer: Miguel Urbano
Creative Director: Cesar Agurto
Art Director: Stefano Romani
Project Manager: Erika Marusic
Copywriter: Jorge Flores
Art Junior: Julio Tafur
Community Manager: Jareth Tenaud