Don't Be a Spectator
Digital Idea: Madden 50: A playable demo inspired by the annually released football video game Madden. This demo will highlight NFL teams with animal mascots that are rendered unplayable.
Description
Problem: Environmental tragedies threaten beloved football team mascots to extinction.
This student campaign titled 'Don't Be a Spectator' was published in United States in December, 2024. It was created for the brands: NFL and World Wildlife Fund, by ad school: S.I. Newhouse School of Public Communications. This Digital and Print media campaign is related to the Other and Sports industries and contains 4 media assets. It was submitted 6 months ago.
Credits
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Art Director: Hanna LaBerge
Copywriter: Hanna LaBerge
Instructor: Dan Lombardi