ADVERTISING

Dạ Hợp

More than a Destination

Agency: M — N Associates

Description

Perched atop Centec Tower in the heart of Saigon, Dạ 夜 (pronounced “yè”) and Hợp 合 (pronounced “hop”) come together as Dạ-Hợp, a seamless two-story unique F&B concept named after the poetic magnolia coco flower, which only blossoms at night. Inspired from the flower, this experience comes alive after sunset, unfolding in two evocative chapters. Begin the evening at Dạ 夜, where dining takes on the spirit of cabaret. Here, contemporary Asian cuisine is paired with curated live performances, transforming dinner into an immersive, multi-sensory event—moody, cinematic, and full of flavor. Then ascend to Hợp 合, the rooftop bar above, where fusion Asian cocktails and dance music form the pulse of the night. With sweeping city views and bold soundscapes, Hợp 合 offers a dynamic contrast—celebratory, electric, and ever-evolving. Dạ-Hợp is more than a destination. It’s a journey through taste, rhythm, and mood—where dining meets performance, cocktails meet culture, and the night blooms in full.

This professional campaign titled 'More than a Destination' was published in Vietnam in May, 2025. It was created for the brand: Dạ Hợp, by ad agency: M — N Associates. This Design, Digital, and Integrated media campaign is related to the Hospitality, Tourism, Professional Services, and Travel and Tourism industries and contains 31 media assets. It was submitted 26 days ago.

Credits

Credits
Branding firm: M — N Associates
Executive Creative Director: Duy — N
Project Manager: M — Lan
Senior Designer: Bảo Trương, Anh Nguyễn
Designer: Anh Lê, An Phạm, Khánh Trần, Thuận Lê
Producer: Tân Nguyễn

Typography under Type Associates
MN DA HOP by Duy — N, Bảo Trương, Phúc Trần

Portfolio Photography: Hậu Lê
Cinematography: Lâm Uy Huỳnh
Image courtesy of Dạ-Hợp

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