Description
The “Millions of Options to Cloud Nine” campaign by the Drug Control Association of Egypt utilizes a vivid visual metaphor—a cloud composed of various brands’ beer caps—to illustrate the multitude of legal and joyful drug-use alternatives. This striking image symbolizes the achievable euphoria through safe and socially enjoyable activities like sharing a beer, highlighting that genuine happiness does not require risky behaviors. This concept underscores the message that countless legal ways exist to reach “Cloud Nine,” promoting healthier choices within the community.
This student campaign titled 'Cloud Nine' was published in Egypt in June, 2024. It was created for the brand: The Addiction and Abuse Fund, by ad school: Cairo Ad School. This Print medium campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted about 1 year ago by Common Sense and Coffee Maker: Nader Emad Anbar.
Credits
Creative Director: Nader Emad Anbar
Copywriter: Merna Medhat