Breathe The Breeze

Tic Tac enters Iraq for the very first time. No loud promises. No borrowed equity. Just a fresh way to cut through the heat.

“Iraq’s summer is brutal” was the only truth we needed. From that, we built a campaign that feels local, visual, and breathable.
We didn’t sell a mint. We sold a pause and a light moment.

To soundtrack the summer, we collaborated with McLeego, a rising Iraqi rapper. It didn’t scream for attention, it flowed, carried the visuals, and delivered the attitude we needed.

And suddenly, the heat doesn’t own the moment. Tic Tac does.