Be Yourself Again
Description
To relaunch Negatos, an over-the-counter throat relief product, we created a campaign that focuses on the subtle but powerful way a cough can change how you act, feel, and communicate.
Through humor and insight, the film shows how being sick affects your identity—and how fast-acting relief can help you go back to being yourself.
The tagline “Be Yourself Again” connects symptom relief with emotional recovery.
This film was produced for the Uruguayan market and aired across digital platforms and television.
This professional campaign titled 'Be Yourself Again' was published in Uruguay in May, 2025. It was created for the brand: Urufarma, by ad agency: Unik Marketing Solutions. This campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted 17 days ago.
Credits
Chief Creative Officer: Cecilia Besenzoni
Art Director: Rodrigo Quintans, Noelia Pacheco
Copywriting: Fernanda Olivera
Filmmaker: Pressmaster
Editing & Post-Production: Unik MS
Sound Editing: La Mayor